This morning it was announced that Roc Nation is now partnering with Kanye West's multifaceted design and content company DONDA. Roc Nation will now manage all of DONDA's music branch.
Since Kanye's epic DONDA twitter rant a few years back, we've witnessed the artistic genius of the movement take full speed. He's collaborated in the fashion and touring worlds with unmatched success. DONDA's concepts and presentations for both the Watch the Throne and YEEZUS tours are among the most engaging visuals ever presented on stage. The Nike AIR YEEZYs are sneaker gods, and among the most coveted of all selling out in minutes. DONDA has presented a whole other level of album promotion, packaging and design.
Pushing the envelope for creative impact, DONDA was the force behind Kanye West's visual "New Slaves" projection campaign for his YEEZUS album. The firm also has designed and marketed visual content for other top name artists in the industry. Like DONDA, Roc Nation is an artistic house spearheading many of top of the line artistic experiences all around. The collaboration of these two forces musically is bound to be a success as they both have standing power in their own right.
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