In light of their launch this year Rihanna & River Island just premiered their collaborative collection at London Fashion Week. The house appeared to be packed with media, supermodels, designers, and fans alike- all ready to see what Rihanna came up with. Now you can see the full ad campaign photos below featuring models Jourdan Dunn, Bambi Northwood-Blyth, Charlotte Free, Ataui Deng and Tao Okamoto!
The line is very simple. It includes a few dresses, skirts, some swim wear, blouses, jackets, shoes.. lots of staple pieces. There are a couple of really casual looks and some that were really sexy as well. I personally saw a few pieces I'd rock, but was more so pleased with the overall wear-ability of the line.
Though the models were all very small-no matter what shape, size, style of a woman you are, you can surely find something to wear in this collection. Plus ladies if you're curvy like me- just imagine the justice your body is gonna do to some of those simple looks!
Rihanna came out at the end looking really cute in a fitted black mini to salute the crowd! The general consensus from fans on twitter - they liked it a lot, and are so proud of Rihanna. I think, as Rih put it- she designed clothes she'd love to wear for different occasions. The line showcased many pieces we have actually seen her wearing, we just didn't know they were River Island yet. Stay tuned for more information on when you can get your favorite piece. I have my eye on that striped black/white number!
Peep the full show below. P.S. The music is definitely Rated R- no pun intended!
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